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Hourly rates and the value of it

Never tell people how long something takes you to do. Instead, tell them how much the product is worth and what they need to pay for it. Just because something takes you twenty minutes to create, doesn’t mean you need to charge them for twenty minutes only. More than likely it took you a short […]

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“I don’t have a product ‘cos I don’t know what I stand for.”

Something I grappled with when I realised what I was selling was different to what I valued and I needed to uncover how to align them. What do you stand for? Sounds corny. Maybe, but useful in this discussion. Its tied to your passion – what drives you creatively, what type of business person you […]